Case Study:

Estimating the social and economic impact

For Hampshire Training and Enterprise Council, Marketry produced a report which has provoked debate within Government circles.  The Training and Enterprise Council had opened its Guidelines Information and Advice shop and Mobile a year earlier and wanted feedback on its effectiveness in the local community. 

Marketry designed a study to measure what customers gained personally, how their situation had changed and to look at the economic impact of Guidelines.  As a result of the study, the life of Guidelines was extended beyond the two years originally planned.

The measure of economic impact was one of the first undertaken for this sort of operation in the country. Discussion at Government level and within the Training and Enterprise Council will enable the method of analysis to be refined for future applications.

Leigh Henderson, Guidance Services Manager, said: ‘We value Marketry’s service very highly, they are very competent and helpful, talking through ideas for a particular piece of work and giving feedback. The service is reasonably priced.’