Case Study:
Introducing charges and estimating take up of a local service for adults.
In the light of careers service reorganisation, CILNTEC wanted to see if adults in its area would pay for adult careers guidance – and how much. Marketry successfully tendered to undertake the study, and using Acorn profiling, came up with a profile of likely users and the number of these living in the local areas. Qualitative research determined their demands and what they were prepared to pay for different services.
CILNTEC was impressed with Marketry’s efficiency and flexibility in a highly pressurised and rapidly changing area. Education Manager Celia Rutt said: ‘Marketry is a responsive and flexible company with the ability to adapt easily to change. I was impressed by the way the company liaised with us and dealt with changing circumstances.
Marketry won the tender because they offered value for money – the report was read avidly by everyone involved.’
