Case Study:
Market assessment and price comparison
Study Group International Limited (SGIL) helps over 35,000 international students each year with education and training, helping students from over 120 countries. When SGIL decided it needed to determine information about pay rates for UK host families, it tasked market research company, Marketry with gathering information about costs to ensure SGIL were charging a fair and competitive price to their customers.
It was important that from Marketry’s research SGIL could obtain an independent review of host family rates. SGIL wanted to use the research to determine whether their pricing was out of date and establish the differences in prices for different types of student accommodation, in different areas, also looking at seasonal fluctuations. They also wanted to benchmark their prices against other organisations supporting international students.
Marketry undertook extensive telephone research to extract the required information from schools and colleges in five designated areas in the UK. By being responsible and handling the data gathering sensitively, Marketry were able to gain the essential details.
“Marketry absolutely rose to the challenge and their extensive research delivered the necessary competitor information to enable us to place ourselves accurately in the market,” said Andrew Mills, Finance Director at SGIL.
“We were very impressed with the speed and professionalism of Marketry’s response to our needs. The staff took a very detailed brief, understood our needs and made sure they delivered exactly what was expected.”
