Case Study:
Measuring marketing effectiveness at City and Inner London North Training and Enterprise Council
When CILNTEC decided to reassess its marketing function, Marketry won the tender. Marketry did extensive research in the work of the department and benchmarked its performance against other similar organisations.
‘The impact was total,’ said Peter Holmes, Deputy Managing Director. ‘A series of recommendations was made, all of which we accepted, and the result was we revolutionised the work of our marketing department. I can’t speak highly enough of what Marketry did. The marketing we were doing hadn’t been targeted sufficiently to be effective, now it has become effective again and has a high reputation in and outside of the TEC. So much so that we are beginning to win business from outside.’
Marketry pitched against some very large companies and charged a fraction of the cost, and we got quality we wouldn’t have got from many larger firms. They showed a good understanding of what government funded organisations really need.
